Digital marketing is greatly changing the way people do business these days. Search engines are inanimate, it is the human beings who are looking at the list of websites displayed on the SERPs that count, and who are the ultimate targets of digital marketing. There are plenty of writers out there who also understand SEO techniques and can create content that works well for both visitors, in terms of entertainment or useful content, but also that will be beneficial when it comes to the search engines too.
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